We are talking about the DNA of a brand represented in a live Antarctica Email Lists and dynamic technological ecosystem that must have a level of total autonomy, since its main objective is to be the source of everything necessary to compose a brand.
We live in times of transformation, evolution and speeds that make it very difficult for us to assimilate changes correctly. That means that in many moments we find ourselves with backward concepts and obsolete strategies.
In a more global, multi-channel and technological reality, the old BrandBook model no longer reaches us. We must evolve and create Design Systems for our brands, where collaborative and agile work methods and tools are essential. There is a need for a dynamic tool that allows us to collaborate with a team of multiple profiles, often remotely, and that also allows our products to be coherent and consistent with each other and offer a correct user experience for our users or customers.