The new family model Verso is promoted by the Japanese Toyota with an application that will “materialize” the vision that young children usually have of their Russia Mobile Number Database parents as true superheroes. The new family model Verso is promoted by the Japanese Toyota with an application that will “materialize” the vision that young children usually have of their parents as true superheroes.
The action designed by the agency Del Campo Saatchi & Saatchi consists of a application downloadable Facebook through which users can obtain a personalized superhero doll with their face. To qualify for this, they must access Toyota’s Facebook account in Spain and become a fan of the brand, after which it will be enough to upload a photo and choose between the superhero options that are presented with different powers and costumes.
for example, mothers can choose to be Phone Number List Telepathic, Mercromine, or Protective Shield and fathers will have the option to choose between Fixer, Brilliant Mind, or Strong. In this promotion, a 37.5 cm handmade doll personalized with the features of the winning father or mother will also be raffled daily among users, in addition to the material that all participants will receive, such as posters or screensavers, as proof of their status as ” Super Hero.”