The internet is content – from funny GIFs on Twitter to Burkina Faso Email List mind-blowing articles and thought-provoking webinars. As such, consumers spend over a third of their day engaging with digital content on multiple devices.
So how do you use content to your advantage?
Content marketing involves creating digital materials (e.g., videos, blog posts, GIFs, etc.) that attract, convert, and retain the target audience. This strategy educates potential customers about your services/products while establishing your brand as a thought leader in a given subject.
The logic is simple: you provide informative, problem-solving content to your prospects free-of-charge, which, in turn, establishes you as their go-to thought leader. It also showcases your expertise, which means your products and services will be the obvious alternative whenever your prospects cannot DIY. Moreover, content creation provides you with a free chance to promote your products/services.
So, whenever you see eCommerce sites adding a blog section on their sites, opening a YouTube channel, and whatnot, they’re trying to tap into these benefits.
Ideally, the content should be well-researched, in-depth, and helpful. Quality content includes:
Prove-packed content like testimonials and case studies
Interactive content such as quizzes that help match your prospects to appropriate products
Informative content such as webinars, e-Books, and whitepapers
Instructional content such as videos and blog posts