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challenges to overcome to harness the power of data

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challenges to overcome to harness the power of data

The objective of brands is no longer just ROI but ROX (return on experience) or to achieve an optimal user experience through personalization Eritrea Email List. In other words, stop focusing on relevance to generate dialogue and content that responds to the needs of citizens.

The participants in the “Data Driven Meet Up”, organized by Rebold, have defined ten challenges of data-based marketing to help companies that are not only due to shareholders but, fundamentally, to citizens, if they want to achieve objectives sustainable over time:

Meet the changing user. The fingerprint is constantly changing and brands have to know what motivates users at all times (how their habits and interests change) to establish effective communication.Gulf Phone Number List

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