What is customer experience? The customer experience – cx or customer experience in spanish – is the perception that customers have of a company, built on the basis of the different interactions they have had with the brand over time. These experiences are linked to the customer journey . That […]
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You may subconsciously think that brief information is more catchy. But the statistics of a large number of data in actual operation give us the conclusion that is contrary to this intuition: A text message of about 150 words can provide value to potential customers. At the same time. It […]
The “Digital economy panorama white paper” condenses analysys’ accumulation of experience and data in various industries of the digital economy. Combined with the actual business and future challenges faced by enterprises in the digital age. Therefore As well as the innovation and breakthrough of digital technology and other factors. And […]
How to use a certain type of feature and the frequency of modification within a certain period of time as a basis for judging whether a user portrait is statically divide or classifie by dynamic behavior. The user portrait here refers to. What kind of user? And such a batch […]
However During product planning. As a product manager. You need to go through the process of “Discovering problems → solving problems”. When problems are found. They can find problems with their own products through user interviews. Market research. Competitive product analysis. And data analysis. So as to find the right […]
User research is an interdisciplinary discipline involving psychology. Sociology. Anthropology. And social statistics. However The research object is the target group – the people who will use the given product/service. Sociology divides the aggregation of people into three forms: family. However Organization and group. And the cohesion and stability gradually […]
China’s internet development can be roughly divided into three stages: Stage 1: from 2000 to 2010. In the pc internet era. The annual growth rate of netizens was as high as 20+%. In a period of traffic dividends with more porridge and less monks. It was very easy to acquire […]
Since its birth. The “User experience” industry is still in its growth stage. Far from being mature. During this period. It has undergone a series of evolutions. And the role division of user research has also undergone some changes. 1. The beginning of the “User experience” industry There is no […]
As a typical method of qualitative research. User interview has an important position and role in user research. And it is also one of the most widely used methods. At present. There are many related articles about user interviews. But the ultimate purpose of user interviews is to dig deeper […]
There are various definitions of user research. And behind this is a systematic summary of the user research work of the era by many predecessors and practitioners. It is difficult for us to find a definite definition for user research. Because with the continuous development of business society. The boundaries […]
“After the rough housing inspection of these 8 places. Developers are afraid! “. The popularity index is 93.4. The number of likes is 142w. And the number of retweets is 11.7w. This data is eye-catching for a video with a duration of 55s. Figure: video deconstruction of “Home improvement buyer […]
A few days ago. I went to a famous hot pot restaurant brand to eat hot pot. Out of trust in the country’s ability to manage the epidemic. Of course. Mainly because I was lazy. I didn’t wear a mask when I went out. At the gate of the mall. […]
The last article introduced the process logic of user research. And this article introduces the research logic. Research can be divide into exploratory research and summarize research. The former is mostly suitable for experimental exploration in the fiel of natural sciences. And the results presented are new inventions; while the […]
As mentioned in the previous article. For an enterprise customer. Purchasing software is far more than just buying software. But hoping to actually produce business results and help the company’s business achieve greater success. If this goal can be achieved. It doesn’t even matter that software is involved. Especially now […]
However Let’s first explain some commonly used terms in experience management. Consumer. Customer. User. From the perspective of payment. Customers absolutely pay. And users do not necessarily pay. But they can all be collectively referred to as consumers. From the perspective of perception. Customers are more concerned about price. However […]
In user research projects. According to the status and role of research. Therefore It can be roughly divide into basic research and applied research . Basic research does not produce direct application value. But can provide the premise and foundation for other follow-up research and applications. Such as population research. […]
However Desktop research is also calle desk research (desk research). There are different statements in different consulting/research companies. But the common description is: it is a kind of research through existing secondary data method for analysis and research. Focusing on the sorting. Screening and aggregation of secondary data. Also known […]
Because some demand users do not directly express. And sometimes they do not even realize it. This requires product managers to collect and analyze in a larger pattern. 1) where should the needs come from? 2) does the demand only come from your true understanding of the psychological appeal behind […]
Since 2008. As mobile devices and network coverage around the world have increased dramatically. In silicon valley. California. A remote method of user testing has emerged for ux researchers and test participants. Participants can take the test using mobile/computer and perform . When the subject is not familiar with computer […]
The weather has been hot recently. And the swimming pools in our community and the community next door have begun to distribute flyers. The swimming pool in our community installed a table at the entrance of the supermarket. And there was a person squatting there. He looks like a sports […]
To do a self-media operation. You first need to understand the incentives that can make your content attractive. Once you apply these triggers. Your readers will be intrigued by what you’ve written. 7 psychological triggers Here are seven triggers. And seven triggers that attract readers. They are: passion. Mystery. Alert. […]
Therefore No matter what type of enterprise it is. However The importance of users to them is self-evident. Providing corresponding customer service to users is one of the businesses of the enterprise. And user behavior analysis is one of the ways to understand users . For instance Then. How does […]
When conducting consumer research. We need to understand why consumers behave in a certain way. And what are the factors that trigger this behavior. In order to find opportunities for products. Services. And brands. Human behavior generally has external incentives and internal factors. External factors such as social and cultural […]
Take the child to the pet store. The child loves a kitten that is just two months old. But there is no plan to raise a pet at home. So he does not plan to buy it. At this time. The owner said to you: ” seeing that the baby […]
Users are people. However And product managers should first understand people’s habits. And needs come from human nature. Because of the relationship between positions and departments. Users of b-end products represent the demands and interests of different departments. For example. A manufacturing enterprise generally has three pillar functions: r&d (product […]
In the e-commerce industry. Whether it is a data analyst. Therefore Project manager. Store manager. Grass-roots operation. Etc.. All need to have a clear understanding of the user changes in their category. Today. We are standing on the brand side. From the following in terms of dimensions. Let’s talk about […]
The new generation of post-00 employees are the internet aborigines living in the era of information explosion. “Uninhibited. Indulgent. However Love and freedom” is a characteristic label of the post-00s. They are more concerned about: personal life experience. Realization of self-worth. Spiritual satisfaction and emotional resonance. How to attract or […]
