When conducting consumer research. We need to understand why consumers behave in a certain way. And what are the factors that trigger this behavior. In order to find opportunities for products. Services. And brands. Human behavior generally has external incentives and internal factors. External factors such as social and cultural customs. Family or group influence. Accessibility. Triggers of key time points/scenarios. Etc.; internal factors are consumers’ value orientation. Needs. Motivations. Emotions. Etc. So. How to understand the incentives behind user behavior?
There are pain points and itching points
The most common is the in-depth interview method. Take Tongliao Phone Number my recent experience of getting a gym card. For example. A new large fitness center has opened in a business center that is about to open in front of my house. And it is on sale every day. At first. I didn’t want to apply for a card. When the salesman stopped me at the gate of the community for the first time. I refused very neatly. But within a few days. I took the initiative to find the door. If you ask me. What happened? Because I just got the latest physical examination results. I found that the body fat I managed to lose two years ago has come back. Since I succeeded in losing weight two years ago.
The most impressive point
My sense of urgency has decreased day by day. And the Tongliao Phone Number exercise I can persist has become more and more “Lighter”. From the occasional jogging at the beginning. This year I have regressed to doing yoga. And I feel that I have moved. Go out for a ride. Bike sharing is also a sport. No matter the nozzle. The weight has not changed much. And I feel more at ease. However. There is nothing in the world where you can get something without working hard! The result of reflection is that I still have to increase the aerobic exercise. So I decided to start running again. For running. Why do you need a fitness card? There are also many people who run outdoors?