With the development of media. Various creative ideas emerge one after another in the design of commercial advertisements and product operation activities. How to measure the creative quality of the design of commercial advertisements and product operation activities. How to accurately communicate the product concept to the audience. And how to judge whether the user has received the product concept are important challenges in design. Therefore. We need to measure the design effect through user research. In the field of advertising communication. There is a relatively mature methodological practice for brand creative advertising.
Meux user research will focus
on the pre-ad testing user model through this article. And share the Ghana Phone Number model’s experience the index system and application methods provide reference ideas for design and research work. 1. The value of brand advertising pre-testing The birth of an advertisement usually takes a long period of time. From the creation of the idea to the first version of the animation advertisement. To the shooting and delivery of the finished film. And the cost of this is often hundreds to tens of millions. Pre-testing of advertising will save a lot of money for brand marketing. Research on communication and advertising creativity can effectively improve the communication effect.
Avoid the shooting of advertising
And the earlier the stage is involved. The greater the benefits. . Therefore. Many brands will test on the consumer side when the initial advertisement is formed. Through the feedback and suggestions of consumers on the advertisement. The plan is further modified and adjusted. And the advertisement is finally output and put on the market. So we want to make sure that the information is the core of the story line or the most interesting part of the whole advertisement. So that the brand / product information perception and memory are more profound.
