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Border But Their Vision Is Often

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Border But Their Vision Is Often

You can argue that quality also plays a role in the case of the hotel: after all, you feel connected (unconsciously) with other guests in the hotel. That certainly contributes to the idea that if you don’t want to be ostracized from the tribe, you use the towel again. 

How do you apply social affirmation in writing a good headline? 

You can say plainly: 

  • 95% of my customers have already followed my tip about vegetable gardening

If you make such a claim, it must a) be true not to fall into clickbait and b), you must explain why that last % did not follow the tip. You could therefore also say: 

  • Why all my customers use beer to keep their vegetable garden healthy

This claim must also be true. But if you help customers personally, that can of course be the case. If you can’t make such a claim, you can also apply it more generally, such as:

  • Why 95% of all climate scientists believe the water is coming

3. Consistent Behavior

Consistent behavior is the principle that once you say yes, you will say yes more often. It doesn’t have to be a literal ‘yes’ answer, it can also be about behaviour. The ‘yes’ then is doing (yes, I do). This principle can make all the difference, especially in customer journeys . For example: if you want to give away a white paper about 4 types of entrepreneurs, it can be useful to offer a quiz first. Entrepreneurs fill in the questions and for each question they actually say ‘yes, I’m doing it’. If you then say at the end: enter your e-mail address to receive the results, there is a good chance that they will say ‘yes’ again with their behavior. 

How do you apply consistent behavior in writing a good headline? 

You can apply that in a headline by packing 2 statements into one headline. The first statement is about the identity of the potential reader. The second statement is about the blog. For example:

  • Tired of Facebook? Read here which alternatives there are for your business
  • If you suffer from snails, click to read how beer will help you

Furthermore, I would especially apply this principle in your blog. For example, by building in sentences like: ‘Apply these Hospital Mailing Lists 5 steps’ (okay), ‘Are you ready for step 2’ (yes), ‘Would you like help following these steps’ (yes) and ‘fill in your email address’ (okay).

4. Authority

Authority is about deploying people, agencies and successful organizations to give you authority. Logos for sustainable business, for example, help to claim authority from a target group that is sensitive to it. For example, if your book has been reviewed by another successful writer, you’ll want that on the cover. Because if the one with status says it, then it must be true. However?

How do you apply authority in writing a good headline? 

It is easy to apply this mechanism, because naming an important person or company helps to increase your conversion. For example:

Hospital Mailing Lists

  • No clickbait and yet convince with 7 principles of influence from Cialdini

I used Cialdini’s authority to direct you to this blog. It is also nice to mention that this is about the 7 principles of influencing, so that you understand why I bring Cialdini in. In other words, it becomes clickbait if you throw names for no reason. And you want to avoid that. 

But also:

  • Pietje Puk, CEO at Appel: ‘Since I started working with Klaasje, my company grew by 400%’

Klaasje, of course you are. And Pietje Puk, who doesn’t know him. Very famous. And that’s what you want to ask for your customer case. If Pietje Puk says that he has grown 400% with you, then that must be correct. And if another potential customer also wants that, he will of course read the customer case. 

Ultimately, of course, you become the authority yourself, so you can already out by mentioning your own name in the SEO title. 

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