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Boost purchases on social networks

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Boost purchases on social networks

Considering that our buying decisions are influenced by the recommendations of friends Vietnam Email List, buying through social networks seems obvious. However, this modality does not finish taking off in many places. In Asia, by contrast, adoption has been rapid, with 70% of Gen Z buying directly from these platforms.

Instagram has been testing its Checkout feature that allows users to shop without leaving the app itself, in addition to its shopping bag feature. But the selection is limited and the platform is far from being an ecommerce. Facebook’s Marketplace may have 800 million users, but statistics on total sales have been scarce, so it has not been as successful as expected.

Still, Mark Zuckerberg is still very interested in ecommerce. In his presentation of results for the first quarter, he spoke of plans to “build more tools for people to buy directly through the platform”, in addition, the new head of Instagram, Adam Mosseri, wants to “significantly connect the dots” between buyers , vendors and manufacturers. Considering the large number of Millennial and Generation Z influencers on Instagram who influence likes and incentivize followers to buy, it seems like a perfect match in sales heaven.

Unless someone beats them. And that’s where Amazon comes in.

The most attractive thing about the Amazon influencer program is that it is very simple to use. Influencers offer followers a direct link to buy practically anything, something that is not possible on Instagram, Facebook or other platforms. Just select and click: add the Amazon products you want to your page, share the URL, sit back and wait for the benefits. And for shoppers, Amazon offers a hassle-free shopping experience.

With all these advantages, it is not difficult to imagine that influencers will switch to the platform in the coming months or years, which will allow Amazon to surpass Instagram and Facebook in relation to social purchases. Once influencers have a loyal audience and make a profit on Amazon, it is very difficult for them to leave this platform.

This should concern Facebook and other social networks that aspire to e-commerce Gulf Phone Number List.

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