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Balance between privacy and monetization & Immersive experiences are here to stay

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Balance between privacy and monetization & Immersive experiences are here to stay

Balance between privacy and monetization Georgia Email List. Complying with user preferences and legislative requirements on privacy and adapting to changing browsers makes it increasingly challenging to connect with audiences in a way that is both cost-effective and respectful. The new regulatory frameworks are complicating what we understand by ‘free internet’, since it will be difficult to continue offering it to consumers if publishers and advertisers cannot continue to monetize their activity as they have done before. Therefore, in the post-cookie world, having access to first-party data will be essential. Those who have their own cross-channel data will be the only ones capable of providing advertisers with solutions capable of identifying consumers, segmenting and measuring results.

Immersive experiences are here to stay. COVID-19 has impacted our way of relating. Augmented or virtual reality experiences have been key during 2020 and will continue to be so for at least the first half of 2021. As 5G expands and, with it, access to higher speeds and lower latencies, new ones open up before us opportunities. In fact, we have already verified this this year in online events such as concerts or games that allowed the public to interact from their homes, or in the retail sector, where augmented reality has allowed products to be seen more realistically before buying them Gulf Phone Number List. Also the big events of our industry, such as CES or DMEXCO, will benefit from the technology in 2021.

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