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B2B Customer Journey Map

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B2B Customer Journey Map

Now, you may be wondering how a B2B customer journey map differs from a retail B2C map. The difference lies in the fact that you’re building a partnership with another business. Learn from the experts.

One excellent example of providing value in a B2B relationship is Ivory-Coast Phone Number List Xerox’s partnership with Digital Silk to build a new strategy and website that captures B2B leads for Xerox’s new printer technologies. Digital Silk created a new landing page, paid media, retargeting, and email marketing campaigns from the B2B customer journey map they created.

Ivory-Coast Phone Number List

After six months, Xerox achieved a 20 percent increase in sales as well as a 43 percent conversion rate for nurtured leads.

You’ll notice that the campaign used three of the four main touchpoints. A new landing page and paid media advertising increases awareness and puts Xerox on the list when the leads are considering new printer technologies. Additionally, the retargeting and email marketing campaign reorganized the company’s marketing efforts to go after a new (researched) audience.

The final step, advocacy, happens when a business fulfills its promise well with the product and services.

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