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Automate Your Content to Establish Credibility and Increase Leads

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Automate Your Content to Establish Credibility and Increase Leads

If you have a team that can write compelling content Tunisia Phone Number List, then you need a solid automation tool to send the content to the right groups at the right time, using the right cadence. A CRM like HubSpot enables brands to do all three of these, as well as other time-saving tasks like lead segmentation and displaying valuable data that can be used to optimize content and other portions of the strategy.

In addition to sharing your own content, there is value in sharing content written by others. Just make sure the content is relevant to your target buyer’s needs, and that it coincides with the solution you want to offer.

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For example, if your company sells scuba diving gear, and one of the common pain points your target buyers have finding gear that slims down their diving profile, and you see a blog by a company that makes fins on the topic of reducing drag, then you can share the blog with a CTA that leads prospects to your site to discover other complementary gear.

Just make sure you automate the article to go out when your target buyers are most likely to see it online (generally right before and after work, or during a lunch break), and use a cadence that keeps the article in their line of site without being too overbearing and forceful.

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