According to Infoadex how to buy a mobile number, the Internet is consolidated as the second medium by volume of investment within the conventional media. The absolute prominence of the Internet has led to media agencies and advertisers having to evolve at a forced marches, accelerating learning processes and adapting to changes.
We are still immersed in the fourth revolution, starring precisely by digitization and everything indicates that, taking into account the speed with which technologies advance, we will soon witness a fifth industrial revolution, that of artificial intelligence.
Big Data opens up a world of opportunities for us. Thanks to the footprint that users leave behind as they pass through the digital trace, we can better know our target and communicate with them in a personalized way. According to the Publicis Group’s benchmark, there is a 29% increase in engagement when we manage to personalize creativity and more than 20% improvement in return on investment. A simple example: if I know that the user recently abandoned their online purchase, my priority should be to find that user again and hit them.
The sophistication comes when I decide that my purchase bid to impact that user will be higher because my interest in him has grown more than before. And, in addition, the impact will be produced with a different creativity, with a differentiating offer or a more aggressive communication to try to become a customer. Or if I already know how to identify who my own clients are, I can impact them by applying a ‘cross-selling’ strategy to improve loyalty or simply make them negative so they don’t receive publicity. Gulf Phone Number List