To understand what headless e-commerce is, it’s helpful to know why it exists in the first place.
Throughout this century e-commerce has been increasingly significant. Especially in the last five years – culminating in 2020, where COVID-19 lockdowns drove more businesses Bulgaria Phone Number List online than ever before. We’re at a point now where a customer’s online experience is as important as their offline experience – perhaps even more so.
Brands spend large amounts of time and money making sure their offline stores are kept fresh and engaging – often redesigning every month, week, or even every day. The store design is always done with the customer in mind. A strong brand message is presented from the entrance to exit, and continual redesigns keep the brand feeling relevant in the mind of their customers.
If brands invest these efforts into their physical stores, and if online shopping is now as important as offline (if not more so), then they must invest them into their e-commerce store too. They must make the online equivalent of the brand experience that customers enjoy in the physical stores. This is where headless architecture comes in.