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Although the coronavirus is the main story at the moment, it is not the only one

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Although the coronavirus is the main story at the moment, it is not the only one

There are journalists who continue to write articles related to Panama Email List different sectors on a daily basis and now more than ever they need valuable information and content to do their job. Brands must provide these journalists with stories of interest to their readers. It is advisable to detect those writers, often sectorial, who continue to publish news for a specific industry, and offer them that content for evaluation. However, the above information about the virus cannibalizes everything, so it is advisable to wait a bit before making big announcements such as product launches or a rebranding.

Following the results of the Kantar study, online browsing has increased by 70% and the use of social networks by 61% since the coronavirus pandemic began. The audience is more present than ever and has to be ahead of any strategy. It is a fact that the interests of citizens have changed in these weeks. Therefore, it is necessary to analyze whether the content of the communication plans still makes sense and it will be necessary to decide which actions should be placed in the background or modified Gulf Phone Number List.

We are facing a moment in which help and empathy pervade everything.

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