The CEOs of the main wine, beer and spirits companies agree on common advertising and digital marketing strategies. All the major brands of alcoholic beverages in the world, to a greater or lesser extent, have strategies marketing that allow them to target responsible consumption, without losing sales volume. According to the characteristics, customs and laws of each country, each brand carries out responsible marketing actions with the idea of avoiding the abuse of the Hong-Kong Mobile Database beverages they sell. In addition, through the IARD (International Alliance for Responsible Drinking), they agree on common strategies.
However, with the arrival of new technologies and the invasion of social networks, this alliance had not generated a unification policy in relation to digital marketing strategies. This is precisely what they are doing now, starting with a meeting in Denmark that brought together the CEOs of the main beer, wine and spirits companies.
In this alliance are , for example, AB InBev , Diageo , Asahi, Heineken, Bacardi, Kirin, Pernod Ricard, Carlsberg, among others.
“We announce our further commitment to develop, in collaboration with others, new robust and responsible marketing metrics for digital channels that represent best practices in this rapidly changing arena,” IARD explained in a statement. “Information technology is changing our world faster than at any other time in history, and the explosion of digital channels has transformed the way people understand and interact with their brands. This is now the arena where our consumers want to get in touch with us. While we have made significant progress in strengthening and expanding marketing codes of practice, digital media presents evolving opportunities with better consumer insights, better data and technology, ”he added.
The idea is to start working with the Brother Cell Phone List internal marketing teams and the agencies in charge of the strategies of each brand , to generate “rigorous parameters” for the industry. They seek to reduce to the maximum “the harmful consumption of alcohol”, explain the brands.