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Advertising technology, fashion & The transformation towards an omnichannel environment

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Advertising technology, fashion & The transformation towards an omnichannel environment

Advertising technology, fashionable French Email Lists. Wall Street is once again falling asleep to Ad Tech, with companies widely exceeding expectations. The reason for this success has a lot to do with the triumph of omnichannel, with a connected television experiencing its best moment, with the digitization and proliferation of OOH advertising and the massive increase in electronic commerce. A complex universe that has underlined the urgency of solutions capable of effectively and efficiently managing these opportunities.

The transformation towards an omnichannel environment. With the prospect of the vaccine, many expect that next summer the situation will be different and with a growing DOOH inventory through programmatic channels, advertisers will have it much easier to acquire. If we add that to a greater integration of native formats, dynamic ads, augmented reality and audio, we can understand the volume of opportunities that arise. For brands to take full advantage of this omnichannel world, they will need to be able to access all of this inventory programmatically. Technological platforms will be the great allies to move in this complex environment, facilitating purchase planning and inventory management Gulf Phone Number List.

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