Creating the infrastructure to analyze information is important; however, the crucial thing is to turn that information into insights that can grow a business. According to Balaji Thiagarajan, vice president of platforms and services at Motorola Mobility, the Bolivia Mobile Number Database main challenge is to create a global vision of a business through massive data processing. The mobile medium is the one that is creating more consumer information today, mobile devices have become the tool of choice. Also the connection speed continues to increase which only stimulates the platform.
According to Thiagarajan, companies must fight to be relevant, to achieve this they need the following. Understand consumer behavior, product behavior, the impact of a business, trends and the ability to predict the future and finally listen to the eco system. Turning information into insights marketing is what keeps a company relevant in the eyes of the consumer. The new value metric of a company is the level of data that it is able to absorb and process.
Unfortunately, too much time is spent understanding where information comes from and little time processing to arrive at useful Phone Number List business applications, Thiagarajan said. At present, the work of information analysis for marketing and business purposes requires endless tools, this implies work teams that understand more than one platform. The specific advice of the executive is to invest 70% of the time in the essence and only 30% in the way to achieve it.