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A lot of investment, few results: Digital advertising seems to be in debt

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A lot of investment, few results: Digital advertising seems to be in debt

63 percent of consumers would respond more positively to digital advertising if it appeared on a traditional advertising channel. For just over a decade, digital advertising has become a mandatory and necessary point to maintain the Ivory-Coast Mobile Database relevance of a brand with the consumer.

The issue took on even greater dimensions when the number of social networks, e-commerce platforms and applications that served different purposes not only grew in number, but also became more accessible to the end consumer. Ivory-Coast Mobile Database

According to Heriberto López, CEO of El Instituto de Investigaciones Sociales, “digitized audiences are growing significantly, not only are they Brother Cell Phone List interacting with new technologies, but are also generating content themselves. This panorama poses a very tempting challenge for content generators and media strategists ”. In this context, it is not surprising that investments in this field of action register exponential growth rates.

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