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5 ways to optimize your brand page on Facebook

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5 ways to optimize your brand page on Facebook

Currently, Facebook has more than 2 billion users in the world, almost a third of the global population, which amounts to 7.6 billion people, making it a mandatory stop for brands, since it is the marketing channel that no business can ignore. Currently, Facebook has more than 2 billion users in the Malta Mobile Database world, almost a third of the global population, which amounts to 7.6 billion people, making it a mandatory stop for brands, since it is the marketing channel that no business can ignore.

However, many brands do not understand how to use the platform correctly and according to figures from the social network itself, in the United States alone, 24 percent of 2,700 companies knew how to obtain a positive ROI. And it is that a brand page is a matter of months for a solid strategy, to later invest in ads. It is all due to the following settings. Malta Mobile Number List

Work on the details of your page. From a profile photo, 180 × 180 pixels. Later, enable a custom URL or “username” for your page. A username helps people find and remember your page. Linking your webpage to a website is also recommended as it will make the page rank higher for your brand name, which will also help you in your reputation management efforts.

Select the best template. The social network offers pre-made page templates to optimize your page for business types, from areas such as services, businesses, products, places, politics, restaurants. In addition, they can be customized, according to the tastes of each investor.

Add page tabs to promote your products. Tabs are sections of your page content that appear below the name. Specifically, the standard tabs are, home, messages, videos, groups, but you can also add offers, shop, services.

Upload your products to your page. When you have loaded the tabs, you can configure a shopping section and add your products, one by one, specifying their characteristics. The advantage will be that you will be able to tag them in the photos and videos, so if your content goes viral, people will be able to click on the list of products from the video.

Research your competitors’ Facebook strategy. You can get a great insight into how your competitors are growing their social media Brother Cell Phone List presence by using tools like Serpstat and buzz sumo. The first because it will allow you to see which search queries generate traffic to your competitors’ Facebook pages, unlike other similar solutions, here you can have access to ranking data on a page level, instead of the domain. As for BuzzSumo, it is a well-known tool, but for Facebook, it will be through the “Facebook Analyzer” function that tracks popular pages of the social network and will allow you to see which updates get the most likes, comments and actions. You can also use filters to find specific types of updates that your competitors are using.

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