Customer reviews shape the ways people think about you and your products Iceland Phone Number List, how much they trust you, and if you’ll be their eCommerce shop of choice.
Lacking reviews, on the other hand, can quickly send potential shoppers to other websites and bust your marketing budget.
So, if you want to sell more, you need to generate reviews for your eCommerce site. We’ve put together five simple considerations to help you get started and help improve how well you can leverage those reviews.
1.Make it easy to review your products
Let’s start with a mindset shift. You want it to be as easy as possible for people to leave reviews because they help your business. Studies consistently show that reviews make your business seem more credible and encourage people to buy from you when they’re positive and recent. If your products have five reviews on the page, there is a 270% greater chance that someone will buy it compared to a product with zero reviews.
Customers will leave reviews when you ask, but a complex process can stop them. Being burdensome in requirements and requests means it isn’t worth their time.
The same is true for you putting the onus on the customer to prove they’re an actual buyer. Adding to their work (especially when you could instead do this for the customer) makes them less likely to finish a review process.
So, eCommerce companies should look at policies and processes in your operations that will help you find real customers to leave reviews.