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5 keys in content marketing that brands use and will be of great help

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5 keys in content marketing that brands use and will be of great help

We know that content marketing is a key resource in the marketing and advertising strategies, because it offers great opportunities to create stories that generate engagement. We know that content marketing is a key resource in the marketing and advertising strategies, because it offers great Mexico Mobile Database opportunities to create stories that generate engagement. There is a very popular phrase that refers: “content is king”. Not for nothing during 2016 was it the destination of 25 percent of the investment in advertising worldwide, according to studies MarketingProfs .

In fact, the data indicates that content marketing will continue to gain relevance, projections published in Statista indicate that revenues from services of type around the world will generate more than 313 thousand 400 million dollars in 2019. Mexico Mobile Database

Despite its relevance, you do not always have all the keys to developing a good strategy. To give you a guide to how some brands do it, we show you some of the conclusions contained in a report from the Content Marketing Institute.
1. Content Mangement Structures

Around 70 of the marketers consulted indicate that their company has style and brand guidelines for the content they publish; while 53 percent say they have a formal content workflow; and 51 percent say they have developed customer characters, 50 percent use content performance analytics; another 33 percent have created a map Customer Journey ; and 32 percent create structured content.
2. Multiple functions

According to the report CMI , 46 percent of marketers say they have processes that allow their company to always or frequently maintain control of the content and thus distribute it through the channel or direct it to the right people. .
3. The right technology

Up to 76 percent of respondents say they Brother Cell Phone List use an email platform to help manage their efforts content marketing ; Although it is not the only tool, another 57 percent affirm that they have content management systems and 44 percent refer to the use of specialized software. 4. Scalability of efforts 69 percent say their company has some systems in place to help produce, manage and distribute content, but there is also a lot of manual work. Another 22 percent say they make content ad-hoc. 5. Commercial asset In the end, strategies content marketing are seen as a commercial asset, as 50 percent of those consulted refer to it, while another 42 percent affirm that they see it with possibility.

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