A customer journey map lays out the stages of a customer’s journey , although no two customers are going to come to a buying decision in the same way.
However, there are still four primary stages we all go through:
Awareness
Consideration
Decision
Advocacy
Awareness is that point when the customer realizes they have a need or, perhaps, a problem to solve. They start to do some research. When they find your company, it’s your chance to set their first impressions.
How will your business make its first impression? Some ideas for content at this stage to develop your brand story, are things such as blog posts, social posts, educational content, and research studies.
Once the buyer knows what they need, they start considering their options, though they’re not quite ready to commit. They’re comparing prices, companies, and trying to decide which company is the best choice. In this stage, you can reach them with comparisons and reviews, video, expert guides, and case studies.
Next, it’s decision-making time. At this point, your content will be specific to your brand, with product demos, customer testimonials, and reviews of your product line. Give them helpful information that informs their decision.
