Until the first quarter of 2017, there were more than 81 million smartphones in Mexico, that is, 3 out of 4 cell phone users in Mexico have a cell phone, according to data from the National Institute of Statistics and Geography (INEGI). Until the Nigeria Mobile Database first quarter of 2017, there were more than in Mexico 81 million smartphones , that is, 3 out of 4 users cell phone in Mexico have a cell phone, according to data from the National Institute of Statistics and Geography (INEGI).
According to CMO, digital, mobile, social media and emerging technologies such as virtual reality and voice devices have caused a change in the behavior of consumers under 35 years of age, revealed Adobe Digital Insights.
One. Smartphones are the preferred method for digital consumption, as visits grew 8 percent in 2016 alone, with Google’s Accelerated Mobile Pages (AMP) being a factor for mobile success. And it is that mobile news sites grew 52 percent in their number of visitors, while they grew 20 percent in general growth. In addition, only 6 percent of consumers take advantage of apps, and only the most popular entertainment ones, such as social and video networks.
Two. Turning into a consumer device as well, tablets and desktops fell 20 percent in 2016 sales, while sales of desktops fell 14 percent.
Three. Facebook is the main platform for mobile referrals, accounting for 16 percent of mobile traffic, while Google has 61 percent, and news sites 41 percent of mobile web traffic share, thus that social media referrals to news posts is increasing, particularly in those under 35, yet less than 25 percent of consumers over 35 indicated that they combine mobile news with other media.
Four. According to Adobe, television as a model of entertainment from two decades ago “is dead”, because consumers seek and prefer online Brother Cell Phone List streaming, and it is that currently two-thirds of consumers under 35 years of age use online subscriptions to watch TV. Specifically, more than 50 percent of consumers aged 13 to 22 prefer to watch entire series, while a third of people over 35 prefer to watch one episode per week. Likewise, consoles, smart TVs and cable TV are the most popular devices for accessing entertainment among those who are 13 and 34 years old, while those over 35 years old prefer a smart TV or a blu-ray player.