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4 myths about Facebook Business Manager that you should know

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4 myths about Facebook Business Manager that you should know

Facebook has more than 2 billion users in the world and at the end of the first quarter of 2017 obtained advertising revenue of 7.86 billion dollars, 82 percent more than the same period in 2016. Facebook has more than 2 billion users in the world and at the end of the Macedonia Mobile Database first quarter of 2017 obtained advertising revenue of 7.86 billion dollars , 82 percent more than the same period in 2016. For brands, the program Business Manager is a platform where they can manage their advertising accounts, pages and applications, however, it is a little known tool for some brands, who do not understand permission levels, terminology, employee roles, among others. Advanced Facebook Marketers listed several myths that persist.

“The business manager is more difficult to use than the ad manager.” Myth that arose because Business Manager has a lot of options and settings than Ads Manager. As a result, when you log in, the results are overwhelming, due to the large amount on offer. However, if you have carried out advertising campaigns with the tool or Power Editor, you will also be able to navigate easily. And it is that the administrator of ads, pages, product catalogs, which are directly connected to the tool. Macedonia Mobile Number List

” Customers believe that Business Manager is unnecessary.” While not an option, it is a necessity, as the old model required a seller or agency contact to connect to all client assets, using their personal Facebook account. Assets were organized in different locations, which initially did not allow connection or disconnection if an employee left or came on board. Specifically, the tool is useful for brands to obtain greater transparency, by analyzing any action taken on any asset at any time.

“It limits what can be done in a customer account.” Configuring Business Manager will not change any existing connection in a customer account, since if you have previously been connected as an administrator, adding that account or page to a tool account will not change that Brother Cell Phone List level of “permission”, that is, they continue being the same. If configured correctly, there will be no changes to what can be done with the administrator and Power Editor, in fact Business Manager could be useful to connect additional resources. Business Manager limits the number of ad accounts you can have.” Another piece of information that is incorrect, since there is no limit on the number of ad accounts that a user can create or be connected to through the tool, with exceptions that revolve around accounts that have had significant policy violations. .

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