Email marketing strategies continue to be an important part as one of the most effective tools due to its level of reach with audiences, its high level of return on investment and its versatility for content distribution. strategies E-mail marketing continue to be an important part as one of the Benin Mobile Database most effective tools due to its level of reach with audiences, its high level of return on investment and its versatility for the distribution of content. One fact that confirms the validity of email marketing is that estimates released by MarketingCharts; Various sources (Mailjet) note that 40 percent of marketers consulted in a survey believe that its importance will remain the same until 2020.
Among the strengths of this resource is that it can be of great value by coordinating it with seasonal marketing actions. We are about to enter the last quarter of the year, a time when there are many moments that can be taken advantage of, Halloween, Day of the Dead, Christmas and New Year’s Eve , so it is always good to have tips that help you generate good strategies, According to Carolyn Nye, Director of Digital Interactive Group for Acxiom:
1. Take advantage of periods of low demand
Identifying the dynamics that other brands follow will allow you to find the moments in which there is less activity and take advantage of these spaces in which potential customers are not receiving many emails.
2. Send to inactive customers
They are at the right time to review your databases to pay attention to those who have not had much interaction with your brand, or those to whom you do not send emails regularly, to this type of audience you can focus part of your strategy of e-mail marketing ; you’ll have a good chance of making your offers stand out.
3. Go beyond sales
Offers and promotions can be effective in attracting a customer, but many times they are for a single purchase, the ideal or desired thing is to generate a deep bond, train customers to defend your brand. Seasons like Christmas are ideal to send messages that Brother Cell Phone List connect on an emotional level, with values that are related to your audiences, something that can help you a lot to promote loyalty. Feedback is key To think that an strategy e-mail marketing is unidirectional would be a mistake, encouraging interaction with your customers, receiving feedback and attending to their opinions regarding a product or brand, will make them feel involved and an important part of what they consume. .