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2.2 million online searches on Black Friday

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2.2 million online searches on Black Friday

Electronics -with mobile phones and gaming products at the forefront- continues to be the sector most demanded by users to make their purchases on Black Friday Equatorial Guinea Email List. It should also be noted that Spaniards prefer to search and buy from their smartphone, since mobile searches already account for 75% of the total.

Making Science, the integrated marketing and technology consultancy, and SEMrush, the all-in-one digital marketing tools platform, have presented their study on trends in related searches on Black Friday. The report reveals the growing interest on the part of consumers in this period of reduction, thus from 2015 to 2018 searches for the term “Black Friday” have increased by almost 50%, from 1.5 million to 2.2 million searches.

This increase in searches is also reflected in the volume of sales, since according to the latest data offered by Think With Google this increased by 220% during Black Friday 2018. In this sense, both Black Friday and Cyber ​​Monday are increasingly digital phenomena. According to Google data, in 2018 62% of purchases in Spain were related to the online channel, tripling its growth compared to sales in physical stores in 2017.

However, despite the fact that online shopping breaks the sales barriers in smaller cities of our country, the interest in Black Friday varies between regions. According to data from the Making Science and SEMrush study, with an average of 1,000 searches, La Rioja, Cantabria and Navarra are the communities with the lowest search rate. On the contrary, Madrid, Barcelona and Andalusia, with an average of 40,500 searches, rank as the communities with the greatest interest Gulf Phone Number List.

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