You can argue that quality also plays a role in the case of the hotel: after all, you feel connected (unconsciously) with other guests in the hotel. That certainly contributes to the idea that if you don’t want to be ostracized from the tribe, you use the towel again. How do […]
By the way: persuasion is not the same as clickbait. I would avoid clickbait. I don’t like it (the main reason for not doing it, of course) and it doesn’t add any value. So it is mainly not customer-oriented . Of course, a little teasing is fine and even advisable, but headlines like ‘this is the biggest scandal […]
The 7 influencing principles of Cialdini are used by many marketers to set up user experiences and marketing campaigns. But you can also use these principles to write better titles. Without falling into clickbait and false promises. Why do people respond to requests from others? That is the central question that has occupied […]
At MediaMonks they fight for more inclusive workplaces. To stimulate this, they have set up The Empathy Experiment: an online experience that takes you into certain situations at work. At the start of the experiment, type in the name of a colleague you get along with. The game guides you through the effect […]
There are many companies that want more diversity in and around their organization. A subject that is high on the agenda, but where you first have to get back to the core. Inclusive communication plays an important role in this. How do you ensure that it is no longer an agenda item, but […]
Since July 2017, dark green scooters have been driving through the country. You’ve probably seen them or ridden them: the electric shared scooters from felyx. The company was founded by two entrepreneurs who saw the trend in San Francisco and Barcelona. They started a successful crowdfunding campaign to launch the first scooters in […]
Let me first state that EAT (Expertise, Authoritativeness and Trustworthiness – in other words: Expertise, Authority and Credibility) are important guidelines. To assess whether your content complies with these guidelines, you can ask the following questions: Is your website a credible solution to the user’s problem? Are you an expert, are […]
The visitor, referr to as the Data Subject in the context of the GDRP, has not grant that permission to the American intelligence services. And as long as they have no legitimate interest in accessing the personal data, access is contrary to the GDPR. Another reason for a ban On […]
The use of Google Analytics is being restrict by privacy regulators in more and more European countries. After rulings in Austria and more recently in France, Italy now follows with a ban. But why is Google Analytics bann? Learn more about what’s going on and how you can prepare for […]
So hey, the time has come for vacations and rest. Although, rest? You may be busy making plans for the coming months and the following year. And in the meantime you also have to replace that colleague who is on vacation himself. But whether you’re working through the summer or sipping a cocktail […]
Can you always concentrate well? According to Björn Deusings , external distraction is only part of your ‘concentration problem’. So it’s too easy to blame your chatting colleagues, overcrowded mailbox or social pop-ups. A large part of your concentration depends on your internal distraction. Something that, according to Björn, is too often overlooked. Your own thoughts and […]
Have you found your happiness at work and filled in your time as desired? Then the next important point is: a good workplace. Due to the corona crisis, many employers have decided not to go back to 100% of your time in the office. And we as an employee are generally happy with […]
Time to dig a little deeper into the content of Newcom’s research. For example, within the domains Conditions, The job, The organization and Happiness at work, subjects such as Attention to health and Energy (balance) score the least well. Attention to health gets a 6.4 and Energy (balance) only a 5.4. As […]
Happy employees, that’s what every company would like to have. Happiness at work should therefore be the goal of every organization. But, are we also achieving this goal in the Netherlands? Newcom recently conducted research into this. I share the highlights in this article. “Happy employees are healthier, have lower absenteeism, are highly […]
In early May, American reality star Kim Kardeshian wore Marilyn Monroe’s iconic dress to the Met Gala. A video shot shortly before the Met Gala shows Kardeshian wriggling into the dress. It soon becomes clear that this one does not fit. 3 weeks later and 7 pounds lighter, Kardeshian appears on the red […]
A question we can ask each other in 10 years: ‘Where were you when Will Smith stormed onto the Oscars stage and punched Chris Rock?’ The actor slapped comedian Chris Rock for making a joke about Smith’s wife Jada Pinkett Smith. She suffers from the hair disease alopecia. The joke, where Rock […]
The first half of 2022 is almost over. Time to take stock! What are the most striking media moments to date? We put 6 in a row. 1. War in Ukraine: the world turns blue/yellow One of the most important and profound media moments of 2022? The Russian invasion of Ukraine on February […]
A good recruitment video feels like an introduction. So never simply prop up your vacancy text in video form. But… how do you do this? I give you 5 practical tips! Tip 1. Don’t make a commercial Do not make your video a copy of your vacancy text. We can read them. All information […]
We feel important or wanted when we are busy. It is difficult for the human brain to deal with uncertain factors. We would rather keep ourselves busy than have time to think about sometimes uncomfortable but important questions like ‘Is this job or career right for me?’ We use ‘being busy’ […]
‘Busy’ is quite a cliché answer, but at the same time quite special. Because: is it actually good or bad? Being busy is often interpreted as something positive, but is it really so? And where is the line between pleasantly busy and too busy? Spoiler : Of course that differs per person. Time makes happier […]
We close this top 10 with something lighthearted. In this article Arjan Elbers collects the most hilarious names and advertising pay-offs ever conceived. It is packed with inspiration for your company, your mission and vision or your business plan. Sit back and complete the list in the comments. This was the top […]
Do you want to get started on stimulating more conversions, but could you use some inspiration for your approach? Georgie Bakhoutachvili shares 4 help models in this article that help you build landing pages, write texts or assess your check-out. 6. Web texts as a business tool: in 5 steps […]
Do you also have summer in your head, but do you want to stay informed? Don’t worry, because we’ve listed the most popular articles from last month for you. From advice for your content marketing, strong web copy and conversion optimization to (alternative) SEO tools, Instagram updates and handy apps for the […]
We are already halfway through 2022. The months are flying by! The holiday season is already upon us. A quiet period for many companies and entrepreneurs. Time to make an interim balance sheet. Looking at Q3 and 4. What about goals and plans? In this edition of the Infographic Day series, I also share an […]
In the past 2 years we have had and taken a lot of time to think about our work. Are we still happy with what we do? Do we still get enough energy from our work? Important questions to ask yourself, because happiness at work starts with yourself. And if you are a happier […]
The realization of an item from your bucket list, for example annually. An annual personal development budget for training or coaching. A plant of your own to care for. This has actually be 7. Be transparent Being transparent in your employership is always a good idea in my opinion. It prevents negative […]
Regularly stand in front of the group internally and ask for input from specific issues. Provide personalized gifts for occasions. 3. Make a growth planIndispensable for retaining your star players is making a tailor-made growth plan. What do you have to offer and why would your employees want to stay […]
